Braun Family Care
Design Manager and UX consultant in creating the app, shaping a clear and connected experience for managing family health. Steering a connected-health app from pandemic-era scope creep to a lean, relaunch-ready product.
Conceived just before Covid, the app had a sharp MVP concept to track fevers, follow an illness through to recovery. However, in pursuit of perfection, the scope kept expanding until nearly everything felt essential, and the launch date moved with it.
Currently around 3 stars in the app stores.
Role: Design Manager Industry: Connected Health Timeline: 2020–present
Challenges
The main client was a team of industrial designers learning agile software development in real time. The design agency team based in Europe sold the ideas on Agile and templated designs. The developers in Europe were new to IoT. Add to that, the product owner had a genuinely strong vision with every feature becoming a 1.0requirement. All of it under consumer-health regulatory scrutiny in both the US and Europe, in the middle of a global pandemic.
My Work
I met daily with the cross-functional team, translating ID intent into software language that developers could build against. I stayed on top of the project managers and ran internal sprints a ahead of the official ones, so the team hit each formal sprint already in motion instead of starting cold. I also owned the design and content decisions on how fever guidance, instructions, and health information were presented. The design challenge was to present this with clarity.
It would be dishonest to say I got my way every time. Much of the role was holding a line under pressure and choosing which fights actually moved the launch forward.
In 2025 I was tasked with re-engineering the app from optimizing key user flows and stripping it back to what was genuinely necessary, for the sake of both real cost savings and a cleaner experience informed by real customer feedback.
- Removed the backend entirely and with it, the required login
- Introduced backup and data recovery through Google Drive and iCloud, so users keep their data without the app having to store it
- Shortened onboarding from roughly three minutes to about forty-five seconds
- Built an all-purpose FAQ site in-house, cutting a paid third-party service
Finally launch in 2021, but not without technical issues around pairing. Design of the app was well received as evidenced by app store feedback. While continuing with frequent bug fix releases, I am currently working to relaunch the app with its original intent.