Microsite promoting Google's IoT framework
Android Internet of Things
About the project: Google wanted a microsite to promote its Android Internet of Things framework to technology decision makers in the enterprise space. As part of their overall strategy, they wanted this site to be more buttoned up than the consumer-facing Android platforms. The site will be made public at an industry event in Fall 2018.
My role: I was the Associate Creative Director on this project. In this client-facing role, I led a team of designers and a copywriter. I was tasked with creating the campaign, content strategy, the B2b framework, and guiding the experience, interaction and visual design.
Challenges: There were plenty. Along with a short delivery and development schedule (1month), we worked mainly in conjecture and without the ability to test our design hypothesis. What we did know was that this site needed to be part of the current Android.com ecosystem, yet future-proofed, for the next complete redesign of the Android platform. Applying universal design and usability principles as the foundation for the Google design language, we went ahead and created a responsive site with an aspirational message.
On top of all this, we were not able to capture email addresses due to new GDPR regulations. Without any CTA's, we focused the content around the idea acceleration. Android Things can help get your product out to market quickly and securely.